Understanding Numbers Without the Confusion
Most people feel uneasy when looking at financial statements. But here's something I've noticed over the years—once you grasp a few core concepts, the entire picture starts making sense. We break down financial analysis into pieces you can actually work with.
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Where Most People Actually Begin
You don't need a commerce degree to understand cashflow. And you certainly don't need advanced mathematics to spot when something's off in a balance sheet.
What you do need is someone showing you which numbers matter and why. I remember sitting in my first accounting class back in 2003, completely lost. The lecturer threw formulas at us without explaining what they revealed about real businesses.
That's exactly what we avoid here. Every ratio, every concept connects back to decisions you might face—whether you're reviewing your own venture's health or evaluating an investment opportunity.
What You'll Actually Learn
We cover three main areas that feed into each other. Start with reading statements, move to ratio analysis, then tie it together with practical application.
Reading Financial Statements
Income statements, balance sheets, cashflow reports—learn what each line item actually represents and how they connect. We use real company examples from ASX-listed businesses so you're working with genuine data, not textbook fiction.
Ratio Analysis Basics
Liquidity ratios, profitability margins, efficiency measures. These aren't just formulas—they're lenses showing different aspects of financial health. You'll learn which ratios matter for different situations.
Practical Application
Theory means nothing without context. We walk through actual scenarios: evaluating a supplier's stability, assessing your business performance, comparing investment options. You'll work through case studies that mirror real decisions.
Freya Lindqvist
Lead Instructor
Built for People Who Think Numbers Are Intimidating
I spent years working with small business owners who felt overwhelmed every time their accountant sent monthly reports. Smart people—experienced in their industries—but completely lost when looking at their own financial position.
The problem wasn't their capability. It was how financial analysis gets taught—heavy on theory, light on practical application. So we rebuilt our program from scratch.
Our September 2025 intake includes live sessions every Thursday evening, recorded materials you can review anytime, and access to practice datasets covering retail, manufacturing, and service businesses.
You'll spend less time memorizing formulas and more time interpreting what numbers reveal. Because that's the skill that matters—not reciting definitions, but understanding what financial data tells you about business reality.
Program runs for twelve weeks. Sessions are kept small—maximum sixteen participants—so there's actual space for questions and discussion. No lecture halls, no getting lost in the crowd.
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